Communicating Our Climate Crisis — an Interview with Jim Giles

In this 17 minute episode, we interview journalist Jim Giles, who is on a mission to spread some much-needed hopeful news about our climate crisis.

We discuss recent shifts in the language the media uses to discuss climate change (or better, our climate crisis) in an effort to be scientifically accurate while also capturing readers’ attention and inspiring action. We also chat with Jim about his work to fill in some of the gaps in climate media coverage right now.

“A lot of the most hopeful stories are locked up in engineering companies, in labs, in warehouses, and often times I feel like these groups don’t even realize what stories they’re sitting on. They’re doing amazing world-changing work, and of course they’re engineers, they’re not storytellers, they’re just focused on the engineering.” says Jim.

Links mentioned in this episode:

• Why your brain doesn’t register the words ‘climate change’ — grist.org
• Why the Guardian is changing the language it uses about the environment
• What is hopepunk? Explained by Vox

The Determined is a creative studio jamming with companies building a regenerative, climate-resilient world.

We help companies with their messaging, branding, and strategy so they can stand out, be heard, and kick ass. Check us out at thedetermined.co.