It Takes Guts — An Interview with John Bielenberg

Marc O'Brien
The Determined
Published in
1 min readOct 16, 2019

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We sat down to chat with our mentor and friend John Bielenberg while he and Marc were in Montana building out the Big Hemp project.

John created the Think Wrong method in the 1990s for those times “when conventional thinking is not going to create the result that you need.”

We discuss how Thinking Wrong applies to projects tackling climate change and changing the status quo — and what it takes to move from a great idea to actually creating change. (Hint: It takes guts.)

Links mentioned in this episode:

Originally published at www.thedetermined.co.

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Design strategist taking on our climate crisis. Co-founder of thedetermined.co & climatedesigners.org. Adjunct @ California College of the Arts. #climateaction